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SEO: WHAT IT IS AND WHY YOU NEED IT?

WHETHER YOU’RE AN ONLINE AUTOMOTIVE RETAILER OR A BRICK-AND-MORTAR HAIRDRESSING SALON, SEO IS CRUCIAL IN BRINGING MORE CUSTOMERS TO YOUR STORE. In essence, search engine optimization (SEO) is the process of improving – or “optimizing” – your website to make it easier for shoppers to find you online. That’s the simple explanation. In reality, SEO can be very complex – encompassing a range of on-page and technical tasks, as well as marketing tactics – and, for a beginner, it can seem daunting. The good news? Once you understand the basics, it’s possible to make changes to your website that deliver noticeable results – and traffic. WHY SEO IS IMPORTANT SEO has always been important, but over the past year –...

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How will I start to attract shoppers?

After your store is up and running, spread the word both online and off. Placing links to your store's web address on your company's main website and in your email newsletter campaigns would be a good start. I also recommend creating Facebook, Twitter, Pinterest and YouTube accounts representing your online store. Updating your company's social media sites a few times a day can drive traffic to your store by drawing attention to daily deals and other promotions. It's also advisable to choose an e-commerce vendor, like the one we recommend and use, Shopify, that automatically uses search engine optimization (SEO) for your store's content. SEO tactics can give your store a higher ranking in search results on Google, Bing and...

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How do I create the best product images and descriptions?

Online shoppers don't get to see, touch, feel or smell your product so the next best thing is a crisp, clear product image. While you shouldn't entirely cut corners on photography, you don't have to hire a professional to get high-quality images. But you should use "a 16-megapixel DSLR camera, decent lighting, and a lightbox. A photo lightbox is a tent-like container with several light bulbs aimed at its interior that photography professionals often use to create well-illuminated images of objects. Writing for product descriptions should be short, yet rich with enough interesting details to pique customer interest. Always try to use compelling adjectives and phrases that evoke an emotion when someone reads your description, without getting too carried away...

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Shopify Pricing - The Real Deal Guide

Shopify pricing is based on plans As with most purchases you make in life, choosing to migrate your store to Shopify might come down to one deciding factor: how much you have to pay. The answer, of course, can vary depending on which plan you choose, but before you make any commitment, Shopify has a great feature that lets you try before you buy, without so much as a credit card. Of course, they are expecting you to be so thoroughly satisfied with your 14-day trial that you decide to stick around and purchase a monthly subscription. Shopify pricing plans A summary of the three packages is detailed below. Keep scrolling to review Shopify’s complete matrix of features and benefits. Basic Shopify...

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How will I handle customer service?

To respond to customers' concerns efficiently, you may want to choose an ecommerce vendor that gives you access to a reliable customer relationship management (CRM) tool. Most of the major ecommerce vendors offer CRM options, sometimes for an added fee ranging between about $25 and $75 per month. CRM tools document, streamline and structure the many ways merchants interact with customers in one central place, including customer contact information, recent purchases, complaints and pending orders. Heather Peterson, founder of Girl Charlee Inc., a Signal Hill, Calif.-based online retailer and wholesaler of vintage and rare knit fabrics, suggests getting a toll-free phone number specifically dedicated to customer service. Another option is to set up a live chat in your online store, she...

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