Blog — How to Start a Business RSS

How do I create the best product images and descriptions?

Online shoppers don't get to see, touch, feel or smell your product so the next best thing is a crisp, clear product image. While you shouldn't entirely cut corners on photography, you don't have to hire a professional to get high-quality images. But you should use "a 16-megapixel DSLR camera, decent lighting, and a lightbox. A photo lightbox is a tent-like container with several light bulbs aimed at its interior that photography professionals often use to create well-illuminated images of objects. Writing for product descriptions should be short, yet rich with enough interesting details to pique customer interest. Always try to use compelling adjectives and phrases that evoke an emotion when someone reads your description, without getting too carried away...

Continue reading

How do I start building my online store?

If you can't afford to hire someone to build a custom online store, don't worry. There are plenty of ecommerce vendors, like eshopmavens, Monroe's Louisiana's Premier Shopify Experts, that can help you create one quickly. "They can take the hassle and headache of hard coding, hosting and doing maintenance on a server of your own out of the online store equation," says Carlfred Giles, Director of ecommerce and online marketing at, a Monroe digital marketing agency.

Continue reading